COMPANY NEWS: One Company, One Year's Worth of Tournament Gifts

2008-01-17

 

 

ORLANDO, Florida / PGA Merchandise Show Booth #2373 (January 17, 2008) – Golf event planners know all to well the headache that comes with selecting new gift items for each tournament.  Selecting from a sea of “stuff” can become tedious with 10, 15 or more events to plan each year.  Now, OGIO is offering these troubled decision makers a solution that will last throughout the year, and keep participants eager to come back for more.

 

The OGIO Tournament collection offers a selection of the best customizable gear bags the company makes in every category – from golf and business to fitness, travel, motorsports and even school.  More than just practical gifts, OGIO bags offer style and status that appeals to members and guests of all ages.

 

“There are prizes for prizes sake, and then there are the gifts that players really scramble for,” says Tom Gocke, the company’s global director of golf.  “With the OGIO lineup, you’ve got a coordinated selection of fashionable and exciting gear bags sets that customers proactively seek out. These are highly desirable items: great on their own, but so much better as a collection that your guests can acquire as prizes throughout the year.”

 

Additionally, Gocke notes that the line lends itself seamlessly to up-selling opportunities.  He continues, “When you giveaway a core item from the series and sell the entire line in the shop, we find that members love to add matching gear to their collection.  It’s a natural way to generate incremental sales from your events.”

 

In 2007, OGIO’s top-selling Tournament Gear included:

1. Metro Backpack
2. City Corp Briefcase
3. Monster Golf Travel Bag
4. Layover Rolling Carry On Luggage
5. StraightJacket Golf Travel Bag

 

“We can hit any budget that a buyer or an event coordinator wants,” Gocke says.  “Plus, when you factor in the variety of OGIO bags that solve different problems and that work together seamlessly, it keeps the prizes fresh.  It’s great for the buyers, and it’s a real win for the members.”

 

The company’s tournament division works with orders as small as six pieces and as large as 10,000 units, frequently turning around orders in as little as ten days.

 For more information about OGIO and its tournament gear collection, visit www.ogio.com.           

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